Southend United have selected a winner for their new 'Blues 4 Kids' logo competition.

We received hundreds of entries and it took a whole day to decide the winner after much deliberation.

All of the logo entries were excellent, and we have also decided to change the name of the campaign to make it more 'snappy' to 'Blues 4 Kids'.

The lucky winner is Hayley Cockerell aged 11, who's design can be seen to the right.

Hayley's design will now be seen on all of United's 'Blues 4 Kidz' information and she has landed a fantastic prize including seeing her design produce in an digital art studio as well as a signed shirt.

Whilsty Hayley's design won, we would also like to congratulate our runners up Hannah Inwood (aged 15), Ben Goodburn (aged 8) and Patrick Eglinton (aged 12) for their entries.

All four of them will be receiving exclusive 'Blues 4 Kidz' goody-bags for all their hard work.

'Blues 4 Kidz' will include exclusive Roadshows, Family Bonanza Days, Junior Club Days and Loyalty Schemes. Details of which will be announced in the next couple of weeks.